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Buying online to avoid taxes costs everyone

Original post made by Clark Kepler, Menlo Park: Suburban Park/Lorelei Manor/Flood Park Triangle, on Feb 19, 2010

While economists nationwide argue over whether we have begun to recover from the Great Recession, one financial reality is beyond dispute. Our state is facing the biggest budget challenge in decades. Even in a slowly rebounding economy, California is faced with a projected mid-year budget shortfall of $6.3 billion, which means that local governments -- even if they raise school and property taxes -- are going to be cutting support for such essential services as policing, fire fighting, and schools.

The enormous irony in this troubling story is that California is allowing hundreds of millions of dollars in sales tax to go uncollected by allowing remote online retailers with a significant business presence in our state to ignore their obligation to collect sales tax.

Given the sums involved, you would think there would be many in the state calling for this situation to be remedied. There are not. Perhaps it's because opponents of sales tax equity have, so far, managed to obfuscate the issue through a combination of misinformation and scapegoating.

Under current sales tax law, any out-of-state retailer is required to collect and remit sales tax for purchases made by residents in California if the retailer has a physical presence in our state. Current sales tax laws dictate that an out-of-state retailer has a physical presence in a state if they have a store, warehouse, office, or sales agent in the state.

Amazon.com and other online giants have thousands of affiliates in California, and they are actively promoting products sold by these out-of-state businesses. When this promotion results in a sale of said product, they earn a commission. That, by any definition, is a sales agent, and that means that these online mega-retailers have the legal presence in our state that requires them to collect sales tax.

The Amazons of the world and online affiliates are naturally opposed to any steps that states might take to enforce sales tax laws. Strategically, their stance makes a lot of sense because it gives them a significant competitive advantage over our in-state businesses that must add additional cost of sales tax.

Furthermore, there is no doubt that consumers enjoy this so-called advantage. I hear it often: They will shop at out-of-state e-tailers just to avoid paying sales tax.

That sounds fine, but we need to ask ourselves, in the long run, who really is footing the bill for these duty-free purchases?

Well, I can tell you who is not paying the bill: Neither online affiliates nor remote retailers.

We are not talking about just a few dollars here and there flowing out-of-state. The reality is that hundreds of millions of dollars are lost each year, and the figure is growing. This is money that should be going to first responders, to local communities, and to lessen our tax burden. Instead, this money is flying out-of-state to remote retailers and the affiliates that pocket the cash while taxpayers subsidize their use of our in-state services, our roads, and their very business.

Taking advantage of our state's unwillingness to enforce sales tax laws during the best of times is egregious enough. However, during a recession that has hit our state so hard, it's an affront to every business and citizen in the state.

And what's worse, on an economic level, it makes no sense.

Legislators who oppose sales tax equity tout their belief in fiscal responsibility. But, in truth, how fiscally responsible is it to maintain a public policy that subsidizes out-of-state retailers while punishing in-state, tax-paying businesses and residents? Does fiscal responsibility demand that our state government burden residents and businesses with higher taxes and fewer services to placate out-of-state retailers that only take from our state and provide nothing in return?

Yet that's the stance our state legislators and Governor are currently taking. And so I ask one more question: How's that working out for us exactly? The current budget shortfall tells me the answer is not so good.

Opponents also love to argue that e-fairness proponents are calling for a new tax. The idea that any struggling retailer in our state would demand a new tax on consumers just doesn't pass the giggle test. In truth, if an out-of-state retailer does not have nexus in the state, shoppers are already required by law to submit the sales tax to the state. The real question is over who should collect this tax – you as a consumer or the out-of-state retailer. Now, granted, our state has not really done much to enforce the collection of use tax from residents, but trust me, as the budget situation worsens, it will. So either you're going to pay it or someone is going to collect it from you.

Finally, as for those who worry that sales tax equity would somehow harm online business in the state, let me stress that most online retailers, including Wal-Mart, Barnes & Noble, and Sears, already collect and remit sales tax for online purchases. Technological advances have greatly simplified and automated this task. Huge corporate retailers like Amazon.com and Overstock.com are the few remaining holdouts. That said, the money they siphon from our local community and residents is significant and growing exponentially each year.

So please, when you go to the Internet for some tax-free shopping, I would only urge you to remember that your purchase isn't really free at all. In fact, that tax-free purchase costs all of us and our communities a lot more than you might think.

Clark Kepler
Kepler’s Books
Menlo Park

Comments (12)

Posted by Joe
a resident of Menlo Park: Allied Arts/Stanford Park
on Feb 19, 2010 at 3:58 pm

I buy my books and the odd gift at Kepler's whenever it makes sense to buy new. I have never bought a new book online and never will as long as Kepler's is here and I live in the area.

I would buy used books from Kepler's if they were sold there. I want to do what I can to support the store.

One thing is clear. I can no longer afford to buy all my books new.


Posted by Steve
a resident of Menlo Park: Central Menlo Park
on Mar 2, 2010 at 9:30 pm


As I understand it originally sales tax was waived on internet purchases to encourage people to buy on-line and support this new "industry". Well, Amazon is all grown up now and should start behaving like a responsible citizen and pass along the appropriate sales tax to its customers.


Posted by change the rules
a resident of Menlo Park: Allied Arts/Stanford Park
on Mar 3, 2010 at 9:00 am

For people who believe in a level playing field, the need to start taxing internet purchases should be more than apparent. Kepler's and all other independent stores are placed at a tremendous disadvantage because of this arcane exemption. And people who shop online and think they're not contributing to the failures of independent brick and mortar businesses are deluding themselves.


Posted by WhoRUpoeple
a resident of another community
on Mar 3, 2010 at 12:41 pm

What hasn't been mentioned here is the fact that California tax law also requires individuals who buy anything on line and are not charged sales tax, to declare the purchase and the tax liability on their State income tax form. How many of us comply with that law. If more people did, and if the State would spend some of their tax collecting/auditing resources on going after those who do not, the entire State would benefit. In addition, if the ability to avoid paying sales tax carried more "risk" due to the higher chance of getting caught at income tax time, I would bet fewer people would opt to forego supporting their local businesses to buy on line.


Posted by POGO
a resident of Woodside: other
on Mar 3, 2010 at 2:25 pm

I agree with Mr. Kepler that there should be a level playing field and web-based businesses should not be exempt from collecting sales tax.

But the unfortunate truth is that large, web-based businesses like Amazon will still have a huge price advantage over a small, neighborhood business. They buy in bulk, warehouse in inexpensive rural areas and avoid high retail rents, utilities and taxes. Even with shipping, this results in far lower selling prices for the same book.

We may not like it, but given the choice, most people prefer lower prices, especially for undeniably identical goods. Taxes are just one of several reasons why the old business model doesn't work and is probably doomed. It doesn't mean there won't be exceptions to this trend, but it is an unfortunate, economic truth.


Posted by Ranch Gal
a resident of Menlo Park: Fair Oaks
on Mar 3, 2010 at 4:32 pm

How about a novel idea? Let's CUT OUT THE SPENDING! I for one am sick sick sick of all the taxes. They will, trust me, start taxing the air we breathe. At least they will tax the exhale. It's poisonous right? Give me a break!


Posted by Tax US
a resident of Menlo Park: Central Menlo Park
on Mar 3, 2010 at 5:01 pm

Please! We all expect the government to perform services for us. We all belong to a community. Whether you like it or not we have social necessities. Our government in California has strangled itself to the point of ruining our credit rating. It used to be that we had an economy that was ranked in the top ten of the world (ok... top 20) Through stupidity we can't even borrow money at a reasonable rate anymore. Someone in this state is earning money from this fiasco. We paid for 11 billion in bonds early on in the governnor's stint in Sacramento which totally taxed our kids. Brilliant.

The minority controls the purse strings and not even a reasonable minority, but a SUPER minority. This is insane! In the case of school money, some of those who vote against taxes, would't even be required to pay for the taxes if they passed, yet they can count in the 35% to stop the taxes many of us are willing to pay. Great! (Then again, maybe others would say that seniors would vote FOR the taxes since they don't have to pay...)

Cut reasonably? Sure. They've been doing that. It's time we paid for the wonderful state we live in. All these wonderful "anti-taxist" folks were quite happy to have two wars and tax cuts. Please. Pay up so your kids won't have to! It's really easy to build a party on the idea that we can all save money by not paying taxes, but someone has to be responsible. Easy to point to others and pretend its fair that we all pay vastly different taxes based on when we bought our properties. Good luck trying to change that one!

Internet tax. Heck yeah! Unless of course you want more of our jobs going to where the jobs aren't taxed at all. Don't expect John Q Taxpayer to declare those purchases. It's not going to happen. If you believe in that, then stop collecting all sales tax and let me just estimate it.


Posted by What a surprise!
a resident of Menlo Park: The Willows
on Mar 3, 2010 at 5:04 pm

This article builds nicely to the punch line: Clark Kepler's signature.

I'm sorry Clark: the world has changed.

You expecting that I should pay a LOT more for commodity goods because it makes YOU feel better (and richer) is no longer my only choice.

I'll continue to make purchases at Amazon and send my dollars to a business that works hard to provide me with goods and information in a timely fashion. While some folks may be blessed with way more money than sense and may feel like paying a 10% to 40% premium I do not and can not afford to.

By all means take the long overdue legal action at the state or national level to compel Amazon to collect sales taxes.

In the end it's time to come back to the essentials: running a solid business offering a compelling reason to shop and spend with you rather than someone else.

Full price leaves me cold.
The phrase "we can order it for you" is an anachronism.
Assuming I want to pay full cover price to 'feel good' does not cut it.

The proposition that your namesake business is now a charity that deserves and handout since the bubble burst and the world changed is a false one.

I love books and I love independent booksellers and businesses and I frequent the ones that truly offer something special, that bring author's I care about to town, that provide a level of deep expertise that can't be replaced by a few lines of code.

When Kepler's does something compelling for my dollars I'll bring them.


Posted by POGO
a resident of Woodside: other
on Mar 3, 2010 at 6:16 pm

Tax US -

Spare me the diatribe about wars and Congress's spending. I was against those too. All of it.

The undeniable fact is that our legislators in Sacramento - in BOTH parties - have been spending at a far greater rate than our population growth or inflation rate. As long as we had record business growth and the resulting tax revenues, no one really cared, did they? But as soon as our economy hit the wall, their wild spending flew past them like a freight train. Now they don't know what to do.

California is now one of the most highly taxed states in the country so it's hard for me to believe that our taxes aren't high enough. Gee, Florida, Texas and Washington seem to do more (better school performance, lots of immigrants, taking care of old and poor people, etc) with far lower property and sales taxes (and no income taxes!). Sacramento now takes 10% of every penny we make and you don't think we pay enough? Suggestion: you are free to pay more, my friend. No one is stopping you from refusing those pesky tax deductions.

Let's get this spending spree under control.


Posted by Fair Play
a resident of Atherton: West Atherton
on Mar 3, 2010 at 6:54 pm

Wait a minute here you majority of Leftist commentors. Taxation is the act of taking money from those who earned it and giving it to those who didn't. If our dubious government would stick to providing only those services that are enumerated in the original Constitution, we'd not be in the fiscal mess we find ourselves now, state and nation. Do you realize there are states in our union who don't need to collect state sales tax at all? For those of you who think there is something virtuous about being forced to give our hard-earned dollars to government so they can redistribute some small fraction of it to the drones of society (after taking a huge share for themselves!), then you should move to an acknowledged Socialist country and leave us Americans to our original Representative Republic. Throughout history, socialism has failed everywhere it's been tried. You sanctimonious do-gooders are clearly making a mess of the good old USA. Since you who voted for "change", how's that working out for you??


Posted by Steve
a resident of Menlo Park: Central Menlo Park
on Mar 3, 2010 at 7:51 pm

Fair Play -
If you object so strongly to the sales tax you're more than welcome to move to one of the states that don't have it. Oregon's closest but I'm sure you'd find many folks who share your views in Alaska too.
Somehow I have trouble feeling too much sympathy for someone complaining about a sales tax who has an Atherton address.
But to get back to the thread Clark started - it seems to me that most who weighed in on the issue agreed that Amazon has an unfair advantage and that the field needs to be leveled by having on-line merchants charge sales tax appropriate to the state in which the purchaser lives. Where's the petition? I'll sign.


Posted by Merrill Linmon Roe
a resident of Atherton: West Atherton
on Mar 3, 2010 at 9:25 pm

Here's a simple solution that I think Clark and almost everyone else will like:

Make purchases at Keplers TAX-FREE! That would be a boon for business.


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