https://n2v.almanacnews.com/square/print/2014/01/14/when-considering-spending-25k-on-a-new-city-logo-design-process-matters

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When Considering Spending 25K On A New City Logo Design, Process Matters

Original post made by Erin Glanville, Menlo Park: Menlo Oaks, on Jan 14, 2014

When The Almanac reported this past week that Menlo Park spent $1800 on a new "Nutty The Squirrel" mascot costume, public comments rolled in expressing a variety of opinions ranging from praise for the Community Services Department trying new things, to concerns about the money spent. What has been surprising to me has been the relative quiet surrounding an issue that was reported by this paper right before the holidays; the fact that the City spent approximately 25K to develop five potential City logos designs to replace the current tree before getting Council direction to proceed with an updated logo.

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Comments

Posted by Suspicious
a resident of Menlo Park: other
on Jan 15, 2014 at 6:11 am

What firm did the design work? I looked through the staff report and there was no mention of the company. The City stopped posting "audited bills" in August 2013, so we can't see who got paid.

There's a lack of transparency on this effort from its inception.

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